How Time Zone Overlap Works in Our Favor (And Yours)

We’ve been working with clients across Sweden, Germany, and the UK for years — and the question always comes up in the first call:

“How do you handle time zones?”

The short answer: very well. In fact, we’ve found that working in a slightly different timezone actually improves flow, speeds up delivery, and creates better feedback loops. Let me explain.

🌍 We’re 3 to 4.5 hours ahead of most of Europe

Which means:

When you start your day, we’ve already made progress
When you give feedback before lunch, it’s implemented by the next morning
There’s natural breathing room between tasks, demos, and iterations

This turns into a daily rhythm that looks like:

Client sends feedback in the afternoon →
We work on it early morning →
You see updates by mid-morning next day →
Repeat

It’s like your team is working while you sleep — but still available during the most important part of your day.

🧠 Deep work for us. Real-time for you.

Because we’re not on the exact same hours, we can structure the day for focus first, collaboration second.

We do our core work in the morning (less meetings, more shipping)
We collaborate with you during the overlap window (calls, reviews, planning)
You go back to your day while we continue implementing

This avoids the too-many-meetings trap and lets everyone get more actual work done.

🛠 Tools make the time zone almost irrelevant

Here’s what keeps everything smooth:

Slack → async messaging, same-day replies
Notion → project docs, tasks, meeting notes
Figma → real-time design reviews
Loom → async demos and walkthroughs
Linear/Trello → task tracking across timezones
Zoom → for the calls that need to happen

We’re always close enough to connect — and far enough to stay productive.

✍️ Real example: working with a Swedish agency

With one of our partners in Sweden, the system is simple:

We push updates every day before 12pm CET
They test and give feedback before 4pm
We implement and push again before they wake up next day

They’ve called it smoother than working with their own local freelancers — and honestly, that’s what we aim for.

🧩 The overlap isn’t the issue. The system is.

If your team knows how to manage time, communicate clearly, and ship consistently — then 3–5 hours of overlap is more than enough. It’s not about “what time you work.”
It’s about whether the workflow is clear. And that’s what we’re good at.

👋 Wondering if remote + time zone difference will slow you down?

Let’s talk through it. You might find it actually makes you faster. Schedule a quick chat →